why we condemn fiat?

In today's global environment, we consider any of the commercial demands of the time, was considered to be behind the soft impact, as considering the strength of a country, we must consider as its soft power. Country's soft power includes the ideological, political and cultural value of the attractiveness of appeal and so on, and the commercial demands also includes its implicit political orientation, political views. So, when everyone to political freedom, commercial activity on the ground that there is no need to condemn the ad Fiat time, have not thought about Osama bin Laden do if one of the main characters in ads broadcast in a certain place, it will only conduct business ? «It will not cause the American people oppose»

Of course, Fiat did not shoot ads with Osama bin Laden, he is Richard. So, will not cause the American people or the people of Italy to run ads discontent, but will hurt the Chinese people.

Although Osama bin Laden with Richard and failed to do than fair, but as an example for those who can preach democracy American-style business people better understand China's current people being hurt. As we all know that Richard Gere is an out-and-out supporters of Tibetan independence. Of course, you can say that this is only a person's political beliefs, but also a political concept of universal principles, such as terrorists or you can not say that displayed by the political extremists is not a political concept, if we think that Richard Have political freedom, then why not forgive Bin Laden »

Of course, simply from the creative advertising, this is a good ad. But it is precisely because Richard's accession, as the ad makes this at the wrong time, the use of a wrong person, who is a beautiful place to have a wrong impression.

Richard Gere not to say he is a Tibetan independence elements, all of the media convey their idea of Tibetan independence. This concept is also undoubtedly one of the Chinese people hurt. No matter how you have a political stand in an attempt to split a state of a nation's fundamental approach is wrong. Now, he is sitting in Fiat's new cars Lancia Delta, in his Hollywood Walk of Fame on the handprint, I bring the children in Tibet. If it is Jackie Chan or his Monica Bellucci, who may or in the transmission of life of love, or other ideas, but how do you let people believe that a pro-Tibet independence, the people in Tibet will spread to China's goodwill » How can Chinese people believe that this person from Tibet independence to Tibet to take part in the ad, not a hidden political tendencies «Let us not fair to again cite the example of Osama bin Laden, who can believe that if the shooting A bin Laden to the U.S. ads, let the American people that he is only to the United States to play »

Of course, possible, Fiat did not think at this ad in the idea of promoting Tibetan independence, the author also tend to believe that their companies in politically neutral. However, this does not mean that advertising is responsible for the mandate of the company employees have no political stance. Or is this simply the Fiat company trying to exploit the Tibet issue to this focus, to do a political marketing - If the former, or the company itself may love the original, but the latter is very dangerous. In any case, use of the Chinese people's national feelings of territorial problems and issues to do the marketing attraction, are unacceptable.

So, for the Fiat Lancia Delta produced by this ad, deeply hurt the Chinese people's feelings, we condemn the acts also should be affirmed. Those who at every turn to commercial activities, such as political freedom to promote a rational view of fellow citizens, please think twice and re-statement.